MARKETING & MERCHANDISING:
Marketing Culture and the Arts
Francois Colbert, et al. / Paperback / Published 1995
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5 out of 5 stars
best book on arts marketing principles! Reviewer: A reader from USA July 26, 1999 this is the best book on marketing the arts and culture in the context of the larger entertainment and leisure environment. An important addition to your library of marketing.
5 out of 5 stars
Makes a substantial contribution Reviewer: A reader from canada August 28, 1998 Although much have been written in the are of arts and arts management, very little had been said about the marketing of the arts. This books fills the gap. The book will help artists in the marketing of their products

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