MARKETING & MERCHANDISING:
Marketing Your Arts & Crafts: Creative Ways to Profit from Your Work ~ Usually ships within 24 hours
Janice West / Hardcover 286 pages / Published 1994

What at first seems like yet another directory is, quite surprisingly, a treasure of information. From selling stuff to the use of holiday season boutiques to marketing topflight works to the advantages of major corporate art curators, West has done her homework well. Each of the 50 entries includes products that buyers want, costs to consider, people to contact, and questions to ask, as well as pithy paragraphs culled for the most part from interviews with potential buyers. A few categories provide some unrealistic prices (a brochure for $100?) and some simplistic advice (the notes on publicity, for instance). Nonetheless, coupled with special sections on such topics as commissioned work and selling on consignment, the data gathered here make this more than just another series of listings. Barbara Jacobs Copyrightę 1994, American Library Association. All rights reserved
Assumes too much Reviewer: A reader from USA August 23, 1998 Very selective in what's included and what's not. There are certainly many trade journals out there, yet only THE CRAFTS REPORT is reviewed. There are a lot of areas left up to the reader to research, and some overly simplistic summaries.

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