by Constance Smith, Allen Hollingsworth
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Paperback - 328 pages 2nd edition (March 1997)
Must reading for any one seeking to make a
living through their artwork. Art Marketing 101 shares the secrets of suc cessful artists, ways to
keep customers coming back, alternative avenues for selling art, photographing artwork, creating
an impressive image, building name recognition, sales and publicity tactics, pricing artwork,
planning an exhibition, the legal aspects of selling artwork, portfolios every artist needs, contacting
galleries, succeeding without an agent, publishing and licensing artwork, preparing a marketing
plan, and debunking the myths surrounding the art business.
From Independent Publisher
You can argue that a lot of visual artists and writers have let Giacomo Puccini's La Boheme diminish
their economic success. How? Since its first performance in 1896, the opera has celebrated the
idea of the starving artist and the tragic struggles that must be endured for the sake of creating
art. Not really. In Art Marketing 101, Constance Smith lights the way to financial success through
organization and disciplined marketing. She exposes the myth of the starving artist for what it is:
self-pitying romanticism. The author correctly maintains that each artist is the means to his or her
own success. She takes the artist through visualization, organization, business basics and beyond
to taxes, copyright and producing -to name just a few of her topics. There are also sources and
references in each section. This is not a book to be read quickly and set aside. Instead, it should be
read as a 'road map' to success. It should be followed, referred to, consulted and used. In short
order, the tenants of Puccini's garret can move to a penthouse. Smith achieves her goal of
providing a clear guide to working artists. This work is a great service to that community.
A "must read" for all aspiring commercial & fine artists
, August 4, 2000
Reviewer: Midwest Book Review (see more about me) from Oregon, WI USA
This handbook for fine artists appears in a newly updated version to provide the basics on how to
help art reach the buyers of modern times. Chapters provide a wide range of marketing options,
from creating presentations and resumes to alternatives to selling art directly. Art Marketing 101 is
an outstanding 'must' for any aspiring to make a living by producing art.
A guide for every level, every need
, July 31, 2000
Reviewer: alexandra vernon (see more about me) from Masachusetts, USA
This is an invaluable "how-to" book. From the psychology of selling to legal matters, it covers it all.
The amount of information is overwhelming...I went through it with a highlighter checking off the
sections that were applicable to my needs, and then read those sections in depth. Whether you are
a beginner or a seasoned professional, you'll gain a lot from this and will maximize your potential
and earning power. Being an artist today requires the kind of knowledge contained in this volume,
because the competition is fierce. Perhaps you have more talent than the next guy, but if he has the
marketing skills, the world will be looking at his art instead of yours. Get this book and make the
most of your artistic gift !
"Must have" for ANY artist - new or pro!
, November 24, 1999
Reviewer: A reader from Santa Fe, New Mexico
I have been a professional artist for many years and this is information that I have heard many
times, but it's concise, and easy to read. I am always preaching to art students -- any one for that
matter -- to take business and merchandising courses! We may want to be an artist but we need to
earn a living at it! This book brings it all home. I find myself reading it over again and again,
reinforcing the old info and putting even more of the dreaded business / merchandising ideas into
practice. It's a must for ANY artist!
Great Introduction for the Beginning Artist!
, September 23, 1999
Reviewer: A reader from Atlanta, Ga
Constance Smith and Allen Hollingsworth have created a wonderful introductory guide for those of
us who are entering the art profession. As an art student, I've noticed that many institutions and
universities fail to teach the fundamentals of advertising and marketing one's art. Even though we
learn the techniques of painting and drawing, many are left clueless as to begin an art career. This
guide gives a thorough overview for the beginning art student in an easy-to-read format as well as
related suggestions for further reading throughout each chapter topic. I would definitely
recommend investing in this guide for the beginning art student to have an idea of what is to be
expected when studying art.
When compared to Art & Reality : The New Standard Reference Guide and Business Plan for Actively
Developing Your Career As an Artist by Robert J. Abbott, this book is a vital stepping stone to
Abbott's more thorough explanations and recommendations. Otherwise, one would be lost trying
to understand Abbott's in-depth reading material. Both guides are excellent, but Art Marketing 101
is necessary to read first, before you jump to Abbott's "400" level.