Mort Brown, Thomas Tilling / Paperback / Published 1997

Co-written by a retailer with nearly 30 years of experience, this comprehensive handbook provides step-by-step help for the prospective shopkeeper or home-based retail business owner. Included are helpful hints from experienced store owners about every aspect of the business, from choosing a location to training personnel to displaying merchandise.

A must-read for any aspiring retail entrepreneur Reviewer: Eron Shosteck (eshosteck@njdc.com) from Arlington, Virginia July 22, 1998 Mort Brown offers indispensable advice to people considering going into retail business for themselves. His conversational style and examples from his own experiences running a candy shop and a pet store offer the reader a behind-the-scenes look at what goes into the retail operation. From the daily interaction with customers, to the satisfaction that comes from being your own boss, Brown shares his wisdom on every topic related to running a profitable retail operation. If you're thinking about opening your own store, you'd be wise to read this book before you draft the first page of your business plan. One wonders how many retail failures might have been successes if only their proprietors had read Mort Brown's "So You Want To Own The Store" and taken his advice to heart.