MARKETING & MERCHANDISING:
How to Survive and Prosper As an Artist:
Selling Yourself Without Selling Your Soul
Caroll Michels / Paperback 304 pages / Published 1997
How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul (Usually ships within 24 hours) The fourth revised and expanded edition of this classic handbook puts to rest the myth of the starving artist. It examines the enormous impact the Internet has had on the art world and looks at the burgeoning field of artists' career consultants and arts administrators. A completely updated Appendix lists artists' colonies, grant sources, internships, and insurance and legal services available nationwide.
Just because you're an artist doesn't mean you have to be broke. Caroll Michels offers a wealth of insider's advice on getting your work exhibited, preparing resumes and presentations, public relations and advertising, applying for grants and awards, legal issues, and more. Includes a fully updated resource guide.
Good, but not for everyone Reviewer: A reader from New York March 30, 1999 This book is very useful for loners, but I would recommend sites like Vaultreports.com that help people find jobs at major companies that can use the talents of professional artists.
5 out of 5 stars
Useful & entertaining Reviewer: A reader from Atlanta, Georgia June 21, 1998 An excellent and readable reference book on a practical way to make a living in the impractical world of art.
Fine Artist Guide to Marketing & Survival in Buisness World Reviewer: A reader from St. Louis, MO June 16, 1998 Caroll Michels is a life long art consultant who has written this book to share her experiences and expertise with the fine art community. Well written and with plenty of helpful references, Michels' book is an excellent addition to any artist's library.

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