Magdalena Yessil / Paperback / Published 1996
Businesses all over the world are making a killing on the Internet. Now find out how you can too.
Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of
CyberCash—a leading pioneer in Internet commerce—covers all the business angles
of taking your Web site from a passive source of information to a dynamic source of new revenue.
She explains in plain English what a virtual store is, how it works, and what transforming an
existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right
for your type of business and, if so, exactly which type will work best for you. And with the help of
dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate
new sales while actually reducing the cost of doing business.
Arming you with a total road map to breaking into Internet commerce, Creating the Virtual Store
tells you what you need to know to:
Set realistic financial goals for your virtual store
Create a timeline and a budget for building your store
Decide on the most effective design for your virtual store
Select the right payment options and payment service providers
Promote and advertise your store successfully online and in other media
Gather valuable information about your customers
Develop solid, long-term relationships with your virtual customers
Support international sales
Ms. Yesil also covers all the important legal aspects of doing business on the Internet. And for
webmasters, she provides insight into the business aspects of Web site creation and maintenance.
MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of
CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently
quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other
major business and trade publications and has been a featured guest on CNN, CNBC, and PBS.
Synopsis
Learn how to turn "lookers" into "buyers" by creating a virtual store that will show off your company's
goods and services. The author, a co-founder of CyberCash, shows businesses how to convert their
existing Web sites into commercial venues that can handle sales and payments directly over the
Internet.
The publisher, John Wiley & Sons
Countless companies all over the world now have their own Web sites where people can explore
and evaluate their goods and services. Now the trick is to turn those who are "just looking" into
buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like
CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn
how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder
of... read more
From the Back Cover
"Businesses all over the world are making a killing on the Internet. Now find out how you can too.
Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of
CyberCash—a leading pioneer in Internet commerce—covers all the business angles
of taking your Web site from a passive source of information to a dynamic source of new revenue.
She explains in plain English what a virtual store is, how it works, and what transforming an
existing Web site into a... read more
About the Author
MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of
CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently
quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other
major business and trade publications and has been a featured guest on CNN, CNBC, and PBS."
Excellent resource for commercial web sites
Reviewer: A reader June 16, 1997
I thought I'd learn some of the technical nitty gritty about electronic transactions from this book
(the author is a founder of Cybercash), but was pleasantly surprised at how much good business
information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This
is an excellent reference for the world of electronic commerce
It's amazing how fast this area is moving
Reviewer: Tom Nardone (shopinprivate.com) from Dearborn, MI August 5, 1998
I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was
amazed at how little incremental knowledge was included in this book. I learned alot about
Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card
processing, and online marketting skills.
I've learned more in one evening of setting up an online store than I did reading this book.
Sometimes I think the mark of a good book is how it works as a reference material. This book fails
in this area. Much of the information in the book is already out of date, and many of the reference
sites aren't in business anymore (there is one cybermall to which half a chapter is devoted that is
no longer in business).
I'd look elsewhere. I'm going to buy some others right now.
It's already old.
Reviewer: pridenpre@aol.com from Moscow, Russia March 13, 1999
takes too much of my time.