MARKETING & MERCHANDISING:
Creating the Virtual Store: Taking Your Web Site from Browsing to Buying ~ Ships in 2-3 days
Magdalena Yessil / Paperback / Published 1996
Creating the Virtual Store: Taking Your Web Site from Browsing to Buying
Businesses all over the world are making a killing on the Internet. Now find out how you can too. Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of CyberCash—a leading pioneer in Internet commerce—covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right for your type of business and, if so, exactly which type will work best for you. And with the help of dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate new sales while actually reducing the cost of doing business. Arming you with a total road map to breaking into Internet commerce, Creating the Virtual Store tells you what you need to know to: Set realistic financial goals for your virtual store Create a timeline and a budget for building your store Decide on the most effective design for your virtual store Select the right payment options and payment service providers Promote and advertise your store successfully online and in other media Gather valuable information about your customers Develop solid, long-term relationships with your virtual customers Support international sales Ms. Yesil also covers all the important legal aspects of doing business on the Internet. And for webmasters, she provides insight into the business aspects of Web site creation and maintenance. MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other major business and trade publications and has been a featured guest on CNN, CNBC, and PBS. Synopsis Learn how to turn "lookers" into "buyers" by creating a virtual store that will show off your company's goods and services. The author, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The publisher, John Wiley & Sons Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of... read more From the Back Cover "Businesses all over the world are making a killing on the Internet. Now find out how you can too. Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of CyberCash—a leading pioneer in Internet commerce—covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a... read more About the Author MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other major business and trade publications and has been a featured guest on CNN, CNBC, and PBS."
5 out of 5 stars
Excellent resource for commercial web sites Reviewer: A reader June 16, 1997 I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce
It's amazing how fast this area is moving Reviewer: Tom Nardone (shopinprivate.com) from Dearborn, MI August 5, 1998 I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was amazed at how little incremental knowledge was included in this book. I learned alot about Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card processing, and online marketting skills. I've learned more in one evening of setting up an online store than I did reading this book. Sometimes I think the mark of a good book is how it works as a reference material. This book fails in this area. Much of the information in the book is already out of date, and many of the reference sites aren't in business anymore (there is one cybermall to which half a chapter is devoted that is no longer in business). I'd look elsewhere. I'm going to buy some others right now.
It's already old. Reviewer: pridenpre@aol.com from Moscow, Russia March 13, 1999 takes too much of my time.

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