by Julius Vitali Availability: Usually ships within 24 hours. Paperback - 224 pages (October 1997) Midwest Book Review : Plenty of strategies and examples are included in this guide to marketing and self-promotion techniques which tells fine artists how to survive and build a successful art career. Enjoy an excellent guide which surveys successful techniques to achieving goals. The Bookwatch : "Plenty of strategies and examples are included in this guide to marketing and self-promotion techniques which tells fine artists how to survive and build a successful art career. Enjoy an excellent guide which surveys successful techniques to achieving goals." ArtSource Quarterly : "Author Julius Vitali demystifies the press (media) and the relationship artist can have with it." School Arts Magazine : "Whether you've lots of experience or are just starting out, you can learn a lot from this book about making a career in the arts. Author Julius Vitali shares knowledge acquired from successful daily practice and provides the right combination of factual information and inspiration to prepare beginners for a life of living off one's wits as an artist. This should be required reading in courses for students entering the fine arts, and more experienced artists will learn a lot from Vitali on using media to advance an art career. The author encourages artists to think of themselves as small business entrepreneurs, like painters of the Renaissance who ran their studios as businesses. There are important chapters on making a career in Europe and obtaining corporate support. . .Vitali provides lots of tips. . . without losing sight of the main point, the art itself."

This book is an innovative guide to understanding and implementing the possibilities for self-promotion and marketing available to fine artists. With an emphasis on which strategies work and which don't, the author explains ingenious and not commonly thought of ways fine artists can become visible and establish a reputation, even on a small budget.

The author, Julius Vitali email osgallery@juno.com , October 10, 1997 Guerilla Survival Skills Artists should not have to comprise their artwork. They can make a living as an artist if they understand the parallel markets that exist. The best one is magazine publishing. They pay for the use of the images and it is seen by a large audience. If the art publicity is done properly it can serve to announce one of your art shows and then get you on the local news. Artists have to have a 100 word rap. This is for calling or writing cold. If successful the word window remains open you talk for as long as necessary. This explains what you do and it is then developed into a press release, grant application, artist statement and a feature magazine article. About the Author Julius Vitali is an internationally exhibited artist whose work is in numerous public and private collections, including those of the Bibliotheque Nationale in Paris and Polaroid Corporation. His innovative artwork has been the subject of articles and features in over three hundred newspapers and magazines worldwide, and he has received grants from the NEA, Pennsylvania Council on the Arts, Adolph and Esther Gottleib Foundation, Polaroid, and Kodak.